Although the video was produced in 2015 this was a good one which clarifies the customer state of mind when it comes to W2P.
Web2Print Expert Jennifer Matt speaks about the state of web-to-print and the value of expanding your printing business online.
Solving workflow issues for a customer opens up the door to long-term repeatable business. Jennifer Matt cites recent project work where building workflows brought in significant print business.
Controlling Content, Commerce, and Customer Engagement!