News & Events

Making Profits on Short Run Printing

(Irving, TX – May 8, 2013)
The print industries typical bread and butter comes from printing contracts  involving long term, high volume jobs that hopefully are reoccurring. But the times – they are a changen’ and in the new digital age things continue to be more on demand, in smaller runs, and shorter runs.
However with the following strategies you can make a profit off short run print jobs and continue to stay nimble in a ever changing marketplace.
  1. Evaluate your short run publishing output
  2. Know your current workflow cost
  3. Remove as many human touch points as possible
  4. Go beyond on demand book printing
  5. Invest in software that saves money immediately
  6. Look into color management and optimization
For more in depth explanation of the points check out the full article on Print and Beyond.
And if you’re visual learner here’s a video from InfoPrint Solutions (Ricoh):  InfoPrint 5000
 

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